Below are very brief synopses of the eight types. For more detailed information, please preview the online Executive Summary.

• Embracing Traditional Values (ETV): fairly conservative; materially successful; believe in church and family; do not believe in global awakening; skeptical of technology; generally healthy. 75% married; 57% male; 12.1% of U.S. households.
• Cautious and Conservative (CC): believe strongly in God and fundamental religious values; feel somewhat distanced from others; less tolerant of different spiritual outlooks; conservative social and political values; less trusting; has some belief in a global awakening; believe there is only one correct way to live. 47% married; 55% male; 10.0% of U.S. households.
• Disengaged from Social Concerns (DSC): politically moderate and socially reserved; somewhat negative general outlook; disinterested in volunteering; highest level of Internet access; higher incidence of depression and non-family violence; do not believe in a global awakening; less spiritually inclined and not likely to participate in personal growth activities. 62% married; 59% male; 14.2% of U.S. households.
• Persisting through Adversity (PA): strong positive outlook; look within themselves for spiritual direction; has experienced the most family trauma; value personal growth and creativity; has some belief in a global awakening; tolerant and interested in volunteering; most likely to try alternative health care; largest number of children per household. 60% married; 56% female; 9.4% of U.S. households.
• Connecting through Self-Exploration (CSE): believe in connection to earth, people, and all life; extremely interested in personal growth activities; moderate belief in a global awakening; tends to be altruistic; least likely to suffer health problems; lowest number of children per household. 53% married; 63% female; 11.9% of U.S. households.
• Seeking Community Transformation (SCT): exercise their spirituality in traditional ways and also look within themselves for spiritual direction; strongly values connection with others and unity with all life; most likely to give to charity; strongly believe in a global awakening; optimistic and compassionate. 57% married; 75% female; 11.6% of U.S. households.
• Working for a New Life of Wholeness (WNL): works hard to establish a strong material foundation; tend to rely on traditional forms of expressing spirituality; feel somewhat isolated from others; embraces a global perspective as well as traditional values; strongly believes in a global awakening. 43% married; 52% female; 16.4% of U.S. households.
• Centered in a Material World (CMW): the most materially successful of the eight types; generally not interested in personal growth or spirituality; unlikely to be altruistic in thought or action. 47% married; 56% male; 14.4% of U.S. households.

The Executive Summary contains more information about the eight IOOW types, as well as about applications of the IOOW typology.