Three Basic Traits

After extensive exploratory analysis, three basic tendencies or traits became apparent. A person who scored high (above average) on only one of these three basic traits was identified as one of the following three basic types. Together, these three types account for 38.2% of U.S. households.

• DSC 14.2% "Disengaged from Social Concerns"
• ETV 12.1% "Embracing Traditional Values"
• CSE 11.9% "Connecting through Self-Exploration"

Combinations of Two Basic Traits

These three basic types by themselves cannot adequately reflect the diversity that makes up society. Analysis also demonstrated combinations of these basic traits. A person who scored high on two of these basic traits was identified as one of the following "paired" types. Together, these three "paired" types account for 31.0% of U.S households.

• PA 9.4% "Persisting through Adversity"
• SCT 11.6% "Seeking Community Transformation"
• CC 10.0% "Cautious and Conservative"

All Three Basic Traits in Combination

A person who scored high on all three of the basic traits was identified as the following "combination" type, which represents 16.4% of the U.S. households.

• WNL 16.4% "Working for a New Life of Wholeness"

Least Expressed Traits

A person who scored low (below average) on all three of the basic traits, was identified as the following type, which represents 14.4% of U.S. households.

• CMW 14.4% "Centered in a Material World"

Sketches of the Eight Types

The analysis described above yielded a total of eight types which are briefly described in the following eight sketches.