Embracing Traditional Values (ETV)

This is a fairly conservative group of people who are living the traditional ideal of the "American dream." They are materially successful, believe strongly in God, go to church, and feel that family is important. Spirituality for these people involves following the teaching of a specific spiritual or religious teacher, practicing prayer or meditation regularly, or believing that traditional religious literature tells the literal truth. As such, established religious institutions help this group maintain what works for them. This type tends not to believe that a global awakening is taking place, nor that it will make the world a better place. They are also skeptical of technology, and generally experience good health and well-being. The median age for this group is 46 years; the median annual income is $50,590. The majority (75%) is married, and over half (57%) are male. On average, this group has completed four years of college. (This type constitutes 12.1% of U.S. households.)

Cautious and Conservative (CC)

This is a group of people who believe strongly in God and subscribe to fundamental religious values. In this sense, they are very similar to the "Embracing Traditional Values" type. Another characteristic of this group is feeling somewhat distanced from others. They are less ready than other types to freely reach out to others who have a different spiritual outlook. This group does not want to have its thinking or beliefs challenged. They also have conservative social and political values, and tend to be less open to or trusting of others. This group somewhat believes that a global awakening is taking place, and that it will make the world a better place. They are least likely to feel the need for personal spiritual growth, and most believe there is only one correct way to live. Just under half (47%) of this group is married. The median age for this group is 43; the median annual income is $37,830, and slightly over half (55%) are male. Similar to the "Persisting through Adversity" (PA) group, the CC group tends to have completed fewer years of formal education than other types. (This type constitutes 10.0% of U.S. households.)