Connecting through Self-Exploration (CSE)

The self is the doorway to connection for this group. Spirituality for these people involves connecting to God or a higher spiritual consciousness through oneself; they believe it is important to teach our children to feel connected to earth, people, and all life; and that we are all just looking to be loved and accepted as human beings. They are extremely interested in personal growth activities and seek a wide range of conventional and unconventional means to achieve personal growth. This predominantly female (63%) group believes in a sacred connection to all aspects of our lives. They moderately believe that global awakening is taking place and that it will make the world a better place. This group tends to be altruistic, have a positive outlook on life, and to be least likely to suffer health problems. Over half (53%) are married, and they have the fewest number of children in the household. The median age for this group is 42; the median annual income is $53,250. On average, this group has completed four years of college. (This type constitutes 11.9% of U.S. households.)

Seeking Community Transformation (SCT)

This group embraces a combination of two different spiritual outlooks. They tend to exercise their spirituality in traditional ways and to look within themselves for spiritual direction and sustenance. Compared to the "Working for a New Life of Wholeness" (WNL) type, this group makes less of a distinction between God or a higher spiritual consciousness and themselves. Connection with others and unity with all of life are also dominant qualities of this type. They are most interested in making a difference and most likely to give to charity. Like the WNL type, they strongly believe that global awakening is taking place and that it will make the world a better place. This group is optimistic and compassionate, and wants to be more personally involved in creating a better world. Over half of this group is married (57%) and the overwhelming majority of this group is female (75%). The median age is 49; the median annual income is $46,090. In addition, this group tends to have completed high school plus some college. (This type constitutes 11.6% of U.S. households.)