Applications of IOOW Typology

Introduction to Examples

The eight types presented in the previous section can be used in various anlayses that generate a deeper interpretation and understanding of IOOW 2000 research data. Simple reporting question-by-question percentages often misses more interesting and complex patterns. To refine their understanding of how Americans think, feel, and act, the study team examined the relationships of the eight types to various combinations of questions. One technique used to visually map factors is the x-y quadrant graph. In the X-Y graphs shown in this briefing, each circle of color represents one of the eight types--for example, the pink circle for WNL ("Working for a New Life of Wholeness"), blue for DSC, and so on.

Forgiveness and Connection Factors

In this example, the horizontal X-axis shown in the graph below represents each of the eight type's average score for item A090 ("I offer for-