WHAT BRINGS US TOGETHER: Contents of Full Research Report

VOLUME 1:
EXECUTIVE BRIEFING and
SUMMARY OF RESULTS

1.0 Introduction and Scope of Research
1.1 Highlights of Results
1.2 Methods
1.3 Eight American Types
1.4 Comparison with Other Research
1.5 Overview of Full Report
1.6 Conclusion and Future Extension of the IOOW Research Program

VOLUME 2:
PRESENTATION OF FINDINGS & DISCUSSION

2.0 Introduction
2.1 Summaries by Question Category
2.2 Single and Paired Variable Analyses
2.3 Profiles of the Eight American Types
2.4 Typology by Question Categories and Key Variables

VOLUME 3:
TECHINICAL REPORT

3.0 Introduction
3.1 Survey Methodology
- Survey Instrument
- Sampling
- Data Collection
- Data Preparation
- Data Analysis
- Quality Controls
3.2 Development of Typology
3.3 Questionnaire by Order Asked
3.4 Questions by Category
3.5 Open-ended Responses
3.6 Supplementary Geo-demographics
3.7 Data Map
3.8 Call Outcomes

Excerpts: Wellness, Politics, and Demographics

This section displays brief excerpts and samples from the IOOW 2000 full report. The outline of this multi-volume report appears in the sidebars of this section. The full report contains a comprehensive description of why and how the IOOW study was conducted, how the data were collected and analyzed, and an in-depth exploration of the study findings. In addition to tabular and graphic presentations of single and cross-tab