and emotional health, outlook on life, and lifestyles of 21^st-century American households. The full report makes effective use of multiple data analyses and presentation techniques to illustrate key differences and similarities among Americans regarding a breadth of issues, from healthcare to media coverage, political leadership to spirituality, and a wide range of moral and ethical values.

Lastly, a comprehensive look at America's beliefs, attitudes, and behaviors would not be complete without a thorough examination of demographics. Demographics alone are usually insufficient for developing strategies and track-