Conclusion

Eight years after this project was originally conceived, we are excited by the findings of the work as they reflect a new model of integral research and analysis that identifies important social and attitudinal commonalities which have rarely been quantified. Building from these commonalities may be the key to solving many social and environmental problems.

The IOOW 2000 Research Program study offers a depth of insight into American beliefs, values, and attitudes that is seldom achieved in social science research. Its analysis of popular perceptions of work, money, lifestyles, media, health, spirituality, religion, politics, and higher states of being may inspire all of us--especially policy and opinion makers, and others in positions of leadership--to change our assumptions about what constitutes the American character.

The multi-volume full report and periodic bulletins and updates will enable individuals, businesses, and political, social, cultural, environmental, marketing, religious, professional, and recreational organizations to develop new strategies, initiatives, and programs that are informed by the most current analyses of American values and aspirations. Working together, we can make those aspirations and positive visions a common reality.

For more information on the research program, to arrange for copies of the full report, bulletins, or to arrange for a special presentation or customized study for your own organization, please see the contact information at the end of this briefing.

We invite you to contact us to discuss and explore ways to apply, communicate, and further expand the In Our Own Words 2000 Research Program as an important new tool to help form new perspectives and implement strategies for a more positive future.

Thank you.

Alexander S. Kochkin and Patricia M. Van Camp
Directors
Fund For Global Awakening